Frequently Asked Questions

Digital Marketing

What is digital marketing and what goes into it?

Digital marketing encompasses all forms of advertising and marketing. A variety of content and strategy make up digital marketing, such as

  • Website Design
  • Search Engine Optimization (SEO)
  • Keyword Search/Content Creation
  • Email/Newsletter Marketing
  • Social Media
  • Paid Advertising (social media, Google)
  • and more

Not every business benefits from each type of digital marketing but all businesses should take advantage of some form of digital marketing.

Why do I need digital marketing for my business?

The internet has become the premier place to advertsize your business. 67% of the world’s population is on the Internet and 63.7% of them are social media users. This is the prime location to promote your business. 

Just creating a website is not enough these. The phrase “if you build it, they will come” is not enough in reference to your website. You need exposure to your target audience, the customers you are trying to gain. Whether this is your local area or globally, getting your brand in front of your target market is the goal. This is accomplished through a multitude of strategies and having a website is one of the most important strategies, but it doesn’t stop there. 

What kind of marketing efforts do you specialize in?

Our strengths are first in website development. Creating custom designed cost effective websites that can grow and expand easily as your business grows. Search engine optimization (SEO) goes hand-in-hand with this as the groundwork is laid in the design and development of the site. After the groundwork is laid, we work to continually improve the website ranking. Our other major areas of emphasis are in social media – content creation and paid advertising as well as email/newsletter marketing. Growing followers, improving reach and exposure while driving more traffic to your website will result in more sales and clients. 

What is your pricing structure and how do charge for services?

Our pricing page shows the basic pricing models. Regarding Websites, we will meet with you and develop a proposal and price based upon our meeting. There is a flat rate fee to complete the project with 50% down and the balance upon completion of the project. If however, this is a burden to the business, we are willing to accept a smaller down payment and 12 monthly payments.

On our recurring services such as social media marketing, we have monthly plans but no long-term contracts are required. Usually we work with our clients to create a unique custom monthly digital marketing plan made up of a combination of any of these; social media,  advanced website SEO, paid advertising, email marketing and newsletter creation. These plans are also monthly and no contract is required.

Social Media Marketing

Which social media accounts can you manage for my business and do I need to be on all platforms?

We can manage Facebook, Instagram, LinkedIn, X, Google Business Profile, Pinterest, Snapchat and YouTube. Which platforms are best for your business is determined by your target audience, your goals and your budget. The platforms that your target audience frequents are the primary place to start and then expand your social presence as your business grows. 

Why is it important for my business to be active on social media?

Social medial provides enless opportunities to increase brand awareness, drive traffic to your business website and generate new customers. Social medial is an easy, affordable and effective way to promote your business and connect with customers. 

What activities will you perform on my social media accounts?

We will create branded relevant content, post content and manage user engagement; all designed to increase your company’s exposure on the individual social media platform. We want to grow your online presence with more followers and engagement, improve customer service and ultimately increase sales. 

Website Development

What tools and technology will you use to build my business website?

We use WordPress with the Divi theme and page builder. We offer website hosting through our Siteground account or you are free to host through the hosting company of your choice.

WordPress is free and over 810 million websites use WordPress as of 2024. WordPress is flexible, adaptable and user friendly even for beginners. There are a multitude of plugin programs available for WordPress that offer enhanced capabilities, some free and some with license fees. We utilize ones needed to meet the design and functionality of your website. WordPress sites are easy to expand and enhance as your business grows, without requiring a complete redesign. WordPress sites also rank high with search engines. 

Siteground hosting offers high quality hosting directed strongly at managed WordPress sites. Siteground emphasizes high speed/performance, faster page loading and advanced site security. They also include daily site backups and offer many other affordable add-on features if needed. 

Do I have any input in my website design and content?

Absolutely. It is your website. At our initial consultation, we will discuss your likes and dislikes, as well as priorities. All content will be provided by you. You will be able to see the site as we are designing it. We will make changes to format, layout, content, color schemes, etc as many times as necessary until you are satisfied with the site. 

Will my website look good and be functional on all devices?

Yes. All of our designs are responsive and optimized for desktop, laptop, tablet and mobile phone. We put a huge emphasis on making sure your website looks and performs well on all devices. 

Do I own my website once it is completed?

Yes. You own everything we develop for your site. Our proposal and contract clearly state that all copyrights and ownership of the site will be transferred to your business upon receipt of final payment. 

Content Writing

What types of content marketing do you offer and why is it important?

Content writing that we offer includes such things as blogs, websites, social media, email and newsletters. Some content writing is packaged into the fees such as with social media marketing and email/newsletter marketing while others is customized such as content revision for your website and/or blog or article writing.

The primary benefit of content writing is to boost traffic to your website and drive more sales. Content writing should also increase your social media following, build brand awareness and improve your search engine optimization (SEO). 

How and who determines what topics you will create content about?

We will work together on this. Content marketing strategy will be determined by a variety of factors. We will discuss what is trending in your industry, what questions are customers asking you, and what  currently appears important to your customers. 

We want to create content that creates clarity, consistency, creativity, credibility and customer-centric. We also want to create consistency with the message across all platforms, website, blogs, email, newsletter and social media. We will meet regularly to discuss strategy, analyze the effectiveness of the current strategy and plot the course for the future. The ultimate say, however, in the content is always in your hands. 

Do I own the content that you write for me?

Yes, you do. You get the exclusive copyright the moment the document, blog, social media content, etc is paid for and published. We may show the content to prospective clients as an example of what we have created but the ownership belongs to you. 

Paid Advertising

What types of paid digital advertising are available?

There are many types of paid digital advertising. The main types of paid advertising are Pay-per-click (PPC) ads, display ads and social media ads. The main benefits of paid advertising  is they drive immediate traffic to your website, increase your visibility, are aimed at your target audience, you have total control over the budget and it is easy to measure your ROI (return on investment). 

How will you determine which ad platforms are best for my business?

Ideally utilizing more than one ad platform is the best, but sometimes they budget only allows for one platform at a time. The primary factor in determing which ad platform is the best for a business is where does your target audience spend most of their time. Are they on social media and if so which platforms? If not may be Google PPC ads or display ads would be the best form. The next factor that is important is budget. If the budget is smaller or tighter, then social media advertising will most likely be the most cost effective way to achieve the desired results. You are never limited to just one platform. Also as your business grows, your digital paid advertising budget should grow. 

How will I know my digital ads are working and which are performing the best?

First each digital marketing campaign will have a goal and various metrics that we will track associated with it. The goals are usually to increase leads, sales, revenues or followers. We will use various tools from Google Analytics, individual social media platform insights/analytics, Buffer, etc. This will assist us in making informed decisions on the effectiveness of each advertising campaign. 

Send Us A Message

Let us know how we can help you meet or exceed your marketing goals.

9 + 2 =